I have certain issues with the “Hustle Culture” of modern entrepreneurs. It is reminiscent of Tony Robbins and other motivational gurus, with an extra spice for real world application. We are told by the gurus and the big names of the entrepreneurial world (and I’ll bet you know the kind of people I am talking about) that you need to just hustle harder. Work harder, 16, 18, 20 hours a day of work. If you can do that then you can make it. Well, that’s true to an extent.
It is true that in the early days of your ventures into the business world the only kind of equity you will have is sweat equity. Capital begets capital, and when you can invest money you can accelerate your business growth and decrease the amount of work required. Whether that be by outsourcing, hiring, paid ads, etc. And when you’re starting out you do not have the capital to do these things. So, instead of investing cash you invest sweat, your own blood sweat and tears, hence “sweat equity.”
Without a doubt, you can always find something to be working on. Or can you?
It depends on the type of business, but there are times when you need to wait. Where you are genuinely unsure what to do next. I find myself at this point quite often with my SEO Rank & Rent websites. Where building too many links is more likely to hurt a website than help it. So what do I do when I don’t know what to do? I built a process map!
When unsure of what to do, I’ve listed EVERYTHING that I could possibly do. Is there any graphic design work to be done? Writing? Backlink building? Is there any outreach or marketing or social media or anything that can be done, I’ve listed it on here. And it keeps growing.
So now no matter what mood I am in, I can find something to do. Heck, I’ve started branching into what real world things I can do (chores). This is how I now promote my own productivity.
Sometimes I don’t feel like doing any SEO work, so I look further… okay I can maybe apply for some freelance jobs. Not in the mood? Okay fine, time to exercise! Or how about some chores around the house? There’s plenty you can do before you have to resort to Netflix.
But beyond that, I can 80/20, because I have given each category a ranking. Specifically, on a scale of 1 – 10, how much will this action help me reach my goal?